Harness the power of psychology to spark innovation.
At Brilliant, we empower you to make informed decisions, drive user-centric product development, and mitigate risks. Gain a competitive advantage with deep understanding of user needs, behaviors, and motivations.
Our Services
Get answers fast.
Accelerated Insights
deliver high-quality customer research at scale in a week or less.
Solve the right problem.
Customer Insights
provide a profound understanding of your customers and their needs.
Achieve product-market fit.
Product Insights
iteratively validate your product direction and assumptions.
Know the market.
Market Insights
measure the opportunity size and competitive landscape.
Tapping into the Six Minds
Knowing how your customers think can transform how you manage and design products. By recognizing the six cognitive processes that underlie product experience (Design for How People Think by John Whalen, PhD), you can uncover the "why" behind your customers' behaviors and be assured that you are building the right products for the right reasons.
Working the Brilliant Way
Leveraging the power of brain science, our team of cognitive scientists harness psychology to understand both your customers and your stakeholders to maximize the impact of our work and create meaningful behavior change.
No matter the makeup of your research project or where you are in your lifecycle, we can provide you with psychology-backed insights that you didn't know before.
let's Get Started
Navigate the Mind, Lead the Market
See how we help leading innovators make critical product decisions with confidence
