Brilliant is your research psychology team for identifying market opportunities, optimizing the customer experience, and helping you launch products with confidence.
Our Services
Brilliant Insights
Our cognitive psychologists get into the minds of your customers and uncover deep drivers behind customer behavior. We show you how your future products and services can capture their attention, enhance their lives, and awaken their passions.
Brilliant Strategy
Through visioning workshops, journey mapping, service blueprinting, and competitor benchmarking, we help you paint a picture of your holistic omnichannel experience, and what you need to do next to be best-in-class.
Brilliant Experience
We conceptualize and discover what will be successful with your customers 3-5 years from now. We help you envision your future, and prototype and test next-generation experiences.
Tapping into The Mind
Knowing how your customers think can transform how you manage and design products. By recognizing the six cognitive processes that underlie product experience, you can uncover the "why" behind your customers' behaviors and be assured that you are building the right products for the right reasons.
Working the Brilliant Way
Leveraging the power of brain science, our team of cognitive scientists gain a unique understanding of the purchasing behavior of customers, empowering you to evolve your products for maximum success.
No matter the makeup of your research project or where you are in your lifecycle, we provide the customer insights that you didn't know before.
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We Help Leaders Make Critical Product Decisions
See How We Can Make Your Next Product Launch Brilliant
